Hotel businesses increasingly turn to the Internet of Things (IoT) to generate new revenue streams. The ability for these hotels to reach out and connect with their guests has never been easier. Here’s a list of some of the most beneficial uses for IoT in the hospitality sector.
Save on HR and Front Desk Costs
The hotel industry is one of the most competitive in the world. Hotels constantly look for ways to lower costs and increase profits to stay competitive. One way to do this is by automating manual processes. For example, a hotel can use IoT to monitor its front desk employees’ performance and record their interactions with guests. This information can be used to improve customer service or create a personalized experience for each guest.
This process also has the potential to save money on human resources costs. This is done by reducing the need for additional staffing during peak seasons or when there’s an influx of new guests at certain times of the year. In addition, it can reduce employee turnover rates by providing more stability in their jobs over time. This is something that’ll likely improve morale within the organization.
More Customer Engagement and Positive Reviews
One of the most important IoT benefits is the ability to provide more customer engagement. For example, a hotel’s IoT technology can be used to provide guests with information about nearby attractions. This will help them decide where they want to go during their stay.
Another benefit is that hotels can use their IoT technology to increase the number of positive reviews. For example, if there’s a problem with a room or service, guests can notify staff through an app or text message and report it as negative feedback internally. The staff will then have the opportunity to improve upon this before the guest checks out. This helps hotels improve their overall rating and therefore attract more customers.
Ensure Lesser Daily Disruptions
The IoT helps hotels maintain a level of efficiency by allowing them to monitor their facilities remotely. It allows them to quickly identify issues before they become major problems for employees or customers. This ensures they can take corrective measures immediately.
It also helps hotels keep track of inventory levels so they can prevent shortages during peak periods or holidays. This would otherwise cost them money if not addressed immediately (and would often result in lost business).
Reduce the Cost of Scheduled Maintenance
IoT can help reduce scheduled maintenance costs by monitoring equipment and alerting maintenance staff when necessary. This allows them to schedule jobs ahead of time and knows exactly when they need to be done, which helps reduce labor costs.
IoT also allows the hotel to be more efficient with its energy use by monitoring power usage. It also alerts staff when they need to turn off lights or start a ventilation system so they don’t consume too much electricity.
Understand Guest’s Habits and Preferences
Hoteliers can now use IoT to better understand what guests are doing and what they like or don’t like about their accommodations. For example, what kind of room service is ordered and at what times? The system can also detect what guests watch on the television or which areas of the hotel they love frequenting (pool, gym, bar, etc.).
Hotels can use this knowledge to improve their marketing strategies by offering incentives for visiting certain areas during certain times of day or night (e.g., by offering free Wi-Fi access in certain areas). This also gives them a chance to personalize communication with each guest. For example, if a guest visits the hotel in May every year, the hotel can start communicating in February or March and offer an early booking discount.
Personalized Room Settings
Hotels can now use IoT-enabled devices like sensors to determine your needs and preferences, then adjust your room so it feels more like home, whether that means more light or a more comfortable temperature. This is a great way to make your stay feel more comfortable and luxurious, but it also opens up new possibilities for hotels in terms of how they can engage with guests.
Traditionally, hotels are run and managed by humans. However, with the advent of IoT, things may slowly be changing and, in some cases, for the better. By using internet-connected devices in a hotel, staff efficiency and customer service ratings are now seeing an all-time high. Hotel management can now automate systems and services. It can offer guests better hospitality and a better work environment for its employees.
In Thinger.Io, we work each day to make the implementation of IoT easier in different industries. If you are present in the hotel sector, our smart building guide may interest you.
You can also see the different plans we offer below. From the sensor to the dashboard in just a few minutes, and with white-labeling, metrics, alerts… All included. Join Thinger.io now!