Platform · White label / OEM
Your own IoT platform, without building it
Sell device monitoring under your brand on a dedicated Thinger.io instance: your domain, your logos and colors, your user accounts. Your clients sign in to your product and never leave it.
White label / OEM
The product behind your product
You sell the platform and keep the client. Thinger.io builds, runs and updates it underneath, out of sight.
Under your brand
Your clientsmonitor.acme.com
- Store 14
- Hotel Marina
- Norte Clinic
SeeYour domain, your logo, your emails
Youacme
- Sell it
- Set the price
- Own the relationship
- Support your clients
Clients never see below this line
Thinger.io, underneathYour dedicated instance
- Builds the platform
- Runs the instance
- Ships every update
Who it is for
Integrators and consultancies
Give every client a console with your name on it, all run from one instance.
Device makers and OEMs
Ship the hardware with its own branded cloud, as Lamclima does with LAMCLIMA Monitoreo IoT.
Experts with a service to sell
Turn what you know into a subscription platform, as Arvum did with AG-ZOOM for its growers.
What you get
The console becomes yours
Everything a client sees carries your identity. Built-in rebranding features, not a custom build.
Your domain
Point a CNAME at your instance and the console serves from your domain, with the SSL certificate issued for you.
Your brand on every screen
Logos, favicon, colors and a login page styled with your own background.
Your name in the metadata
Tab title, page description, social sharing image, contact email and copyright line.
Your emails
Verification, password and notification emails use your templates and go out through your SMTP server or Amazon SES.
Your users
Accounts live on your instance, isolated by default. Open public sign up or create every account yourself.
Nothing that is not yours
Hide community links and the server version, add your own analytics, and let clients install the console as a phone app.
Rebranding and custom domains are features of professional instances, from the Medium plan up, deployed as cloud, private cloud or on premise.
Sign-in per brand
Each brand decides how its users sign in
One instance can host several brands, and each brand carries its own authentication policy.
Brand policy · console.halvik.com
Halvik: SSO only
Password login is off. People sign in with the corporate account they already have.
- Password sign-in
- Disabled
- Identity provider
- Corporate directory, over OpenID Connect
- Sign-in screen
- One button: corporate SSO
Brand policy · monitor.acme.com
Acme: 2FA required
Its own accounts, with a second factor required for every user.
- Password sign-in
- Enabled
- Two-factor
- Required for every user
- Second factor
- Authenticator app (TOTP) or security key
Brand policy · app.sorela.io
Sorela: Chosen providers
It picks which identity providers appear on its sign-in screen, next to its own accounts.
- Identity providers
- Google Workspace and Okta
- Password sign-in
- Enabled
- Sign-in screen
- Only the providers this brand picked
OPENID CONNECT · MICROSOFT ENTRA ID · GOOGLE WORKSPACE · OKTA · AUTH0 · KEYCLOAK
Identity, MFA and passkeys on the Security pageThe operating model
A project per client, not a build per client
Each client is a project inside your instance, shared with their team. Choose who signs in to see what they get.
Choose who signs in
Your instance Your domain · your brand
ProjectClient A
- Devices
- Dashboards
- Buckets
- Endpoints
- File storages
AllowDevices, every actionDenyDelete
ProjectClient B
- Devices
- Dashboards
- Buckets
- Endpoints
- File storages
AllowOne dashboardDenyEverything else
ProjectClient C
- Devices
- Dashboards
- Buckets
- Endpoints
- File storages
Co-branded with the client
Your team sees every client project on the instance.
Your team
Admins, domain admins and developers see the whole instance.
Client teams
Free user accounts that find only their own project, co-branded if you like.
Permissions
Roles and groups, refined with allow and deny rules per resource and action.
A new client
Create a project and provision devices. No software to build.
A PLATFORM UNDER YOUR NAME
Proof
Two branded platforms, already in production
Two firms that sell their own platform to their own clients, with Thinger.io running underneath.
Arvum: agronomy know-how delivered as a service
Arvum's agronomists guide growers across Spain and Morocco with soil profile data and per-irrigation audits, served through AG-ZOOM, the firm's own platform built white label on Thinger.io.
Read the case study
Lamclima: climate know-how as a service
A Chilean climate firm watches the technical rooms of the state railway network through LAMCLIMA Monitoreo IoT, its own branded platform and 4G hardware: equipment probes, humidity alarms and three-phase power, room by room.
Read the case studyPut your name on it
Try the platform on a free cloud account today. When you are ready to brand it, we will help you plan the instance, the domain and the client projects.