Case study

Arvum: agronomy know-how delivered as a service

An agronomy firm whose growers across Spain and Morocco irrigate by soil profile data instead of habit, guided by Arvum's engineers through AG-ZOOM, the firm's own analysis platform.

Agronomy on tap
Soil-data irrigation
Field-language service
Up to 30% savings, per Arvum

Client: Arvum Agriculture
Sector: Precision irrigation
Location: Spain and Morocco
Connectivity: HTTP
Hardware: Soil and well probes
Deployment: White label on AWS

Who they are

Agronomists first

Arvum Agriculture is a team of agronomic engineers with offices in Morocco and Spain. Their work is irrigation advice: telling each grower when to irrigate, how much water to apply and how well the last irrigation actually performed.

Whatever the service tier, the method is the same: agronomists on the ground, backed by live data from the plots.

Profile

Arvum Agriculture

Offices: Kenitra, Morocco, and Alicante, Spain
Experience: More than ten years, international
Service tiers: Up to the integral management of the farmAqua ServiceSPA ServiceTotal Control
Crops: CitrusBerriesVineyardsPome fruitOpen field vegetablesPepper greenhouses

The service

What their growers receive

Every monitored plot gets an irrigation point wired for agronomy, every well gets watched, and every recommendation lands on a dashboard the field teams can read. The sheet below redraws the widgets a grower opens in AG-ZOOM, Arvum's own analysis platform, where agronomists also compare parcels, varieties and whole farms side by side.

AG-ZOOM dashboard widgets · As growers see themSHEET AZ-01 · REV A · STYLIZED

SWP

Smart Water Point

FIG. 01

One irrigation point per plot: volumetric soil moisture at 20, 40 and 70 cm, with every irrigation event overlaid on the curves.

VWC 20 / 40 / 70 CM · M³/HA · EC dS/m · SOIL TEMP

PZO

Smart Piezometer

FIG. 02

Installed on wells: the depth of the water table, around 180 m down in one monitored well, plotted against the water pumped from it.

SWL -180 M · STATIC VS DYNAMIC LEVEL · M³ PUMPED / DAY

STA

Plot water status, hour by hour

FIG. 03

A traffic light table classifies the water status of the plot hour by hour and depth by depth, next to the crop's phenological stage.

OPTIMAL · CORRECT · PLAN IRRIGATION · IRRIGATION NEEDED · SATURATED PROFILE

AUD

Every irrigation, audited

FIG. 04

Every irrigation reviewed after the fact: the wetting bulb it left in the soil, the depth it reached and the share lost to drainage.

DOSE · DURATION · DRIPPER FLOW VS NOMINAL · % DRAINAGE · LEACHING

HYD

Hydrants as smart water meters

FIG. 05

Community hydrants render as rolling digit meters, next to a pressure switch that raises an alert the moment supply pressure drops.

TOTALS DAY / WEEK / MONTH / YEAR · LOW PRESSURE THRESHOLD

FLD

The rest of the field

FIG. 06

Weather stations feed daily evapotranspiration into the plan, while calibre gauges follow the fruit itself, millimetre by millimetre.

DAILY ETo · FRUIT CALIBRE MM · GREENHOUSE % DRAINAGE · CONTROL PARCELS

Results

What it means for their growers

Growers get an agronomy department without hiring one. The advice arrives in the field teams' own language, under the Arvum brand they contracted.

Arvum reports up to 30% reduction in water and fertiliser costs for its growers.

Figure as stated by Arvum in its own service communication.

For their growers

What changes in the field

Irrigation timing
Before: The calendarNow: The soil profile
Each irrigation
Audited for drainage and dripper behaviour
The well
Monitored season after season
Monitored

Under the hood

How AG-ZOOM is built

AG-ZOOM is a white label instance of Thinger.io on AWS: Arvum's domain, branding and users, with device management, data buckets, dashboards, alarms and endpoints underneath. Each farm or irrigation community is a project with its own team and permissions, so every client sees only their plots.

Field devices report over plain HTTP, and the two agronomic widgets are custom developments next to the standard charts. Taking on a new farm means creating a project and provisioning its devices, not building software.

Soil probes at three depths, well piezometers and weather stations report over HTTP to AG-ZOOM, Arvum's white label console, running on a dedicated Thinger.io instance for its field teams and agronomists.

Keep reading

Build your own branded platform

AG-ZOOM is one white label deployment of Thinger.io. If you want to run a precision irrigation service, or any IoT service, under your own brand, we can help you get there.

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